Privacy Policy | LyfStax

LyfStax Privacy Policy
Effective Date: December 8, 2024

Last Updated: April 8, 2025

Welcome to LyfStax. Your privacy is important to us. This Privacy Policy explains how LyfStax (“we,” “us,” or “our”) collects, uses, and protects your personal information when you interact with our website, mobile applications, and services (collectively, the "Services"). By accessing or using the Services, you consent to the practices described in this policy.

1. Information We Collect

We collect the following categories of information from you when you use our Services:

A. Information You Provide Directly

Account Information: Your name, email address, phone number, and password when you register for an account.
Transaction Information: Payment details (processed securely by third-party providers), billing and shipping addresses, and purchase history.
Communication Information: Messages, feedback, reviews, and inquiries you send to us through support, surveys, or customer service.
Health and Wellness Information: Information you provide related to your health, nutrition, supplement preferences, and performance goals (if applicable).

B. Information Collected Automatically

Usage Data: Pages viewed, actions taken, features used, and interactions with our Services.
Device Data: IP address, device type, operating system, and browser information.
Cookies and Similar Technologies: Cookies, pixels, and similar tracking technologies that enable better user experiences. See the "Cookies and Tracking" section for more details.

C. Information Collected from Third Parties
We may collect information about you from third-party service providers, marketing partners, or publicly available sources. This may include social media data, referral program data, and information from advertising networks.

2. How We Use Your Information

We use the information collected to:

Provide and Improve Our Services: Facilitate orders, transactions, and customer service interactions.
Personalize Your Experience: Tailor product recommendations, health advice, and marketing materials.
Communicate With You: Send account notifications, order updates, and service announcements.
Ensure Security and Prevent Fraud: Protect against unauthorized access, monitor for fraudulent activity, and maintain the security of our platform.
Comply With Legal Obligations: Meet regulatory, legal, and tax obligations.

3. Sharing Your Information

We only share your personal information in limited circumstances:

With Service Providers: Vendors and partners who help operate our business (e.g., payment processors, email marketing providers, cloud storage services) are required to follow strict privacy and security requirements.
For Legal Purposes: To comply with laws, court orders, and regulatory obligations.
Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity.
With Your Consent: When you explicitly agree to share your information with other parties.

4. Cookies and Tracking Technologies

We use cookies, web beacons, and other tracking technologies to enhance your experience on our website. Cookies are small text files stored on your device that enable features like:

Remembering Login Details: To provide a seamless login experience.
Tracking Usage Patterns: To help us improve our Services.
Personalizing Content: So you see relevant product recommendations and offers.

You can manage cookies via your browser settings. If you disable cookies, some features of the Services may not function properly.

5. Your Rights and Choices

Depending on your location, you may have rights regarding your personal information, including the right to:

Access and Portability: Request access to your data or request a portable copy.
Correction: Update incorrect or incomplete personal information.
Erasure: Request deletion of your information, subject to certain exceptions.
Opt-Out of Marketing: Unsubscribe from marketing emails or text messages at any time.

To exercise these rights, please contact us at hello@lyfstax.com .

6. Data Security

We implement industry-standard security measures to protect your information. While no method of transmission or storage is 100% secure, we follow current industry practices to prevent unauthorized access, use, or disclosure.

7. Data Retention

We retain personal information as long as necessary to fulfill the purposes outlined in this Privacy Policy. We may retain information to comply with legal obligations, resolve disputes, and enforce our agreements.

8. Children’s Privacy

We do not knowingly collect or solicit personal information from children under 13 years of age. If we discover we have collected such information, we will delete it. If you believe we have collected personal information from a child, please contact us at hello@lyfstax.com .

9. International Data Transfers

If you access our Services outside the United States, please note that your information will be transferred, processed, and stored in the United States, which may have data protection laws that differ from those in your country.

10. California Privacy Rights

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA), including:

Right to Know: Request details of the personal information we collect and share.
Right to Opt-Out: Opt-out of the sale of your personal information.
Right to Delete: Request deletion of your personal information.

To exercise these rights, please email us at hello@lyfstax.com

11. Changes to Our Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other legal, operational, or regulatory reasons. When changes are made, we will update the "Effective Date" at the top of this policy and notify you as required by law.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or how your personal information is handled, please contact us at:

Email: hello@lyfstax.com

Mail:

LyfStax

35 Center Street, Suite 982

Wolfeboro Falls, 03896